Logo Redesign + Brand Identity
Brand Identity / Environment / Interactive / Packaging
Rebranding the largest kosher supermarket in North America, the challenge was to preserve its brand equity while delivering a fresh solution that would better communicate the store’s message. A holistic approach was taken, and everything was considered (logo, signage, packaging and environmental design). Worked under the direction of Matteo Bologna and Kathleen Scudder. All photos courtesy of Mucca.
juice packaging + labels
packaging + labels
branded merchandise
employee uniform + bag design
interior signage
packaging
label detail
label + interior design detail