Automotive / Logo / Branding / Digital + Print
Johnson Controls spun off their $16 billion Automotive Seating business as an entirely new entity, and needed to signal this moment of independence with a new brand. Adient’s 200+ locations in over 30 countries supply the likes of Audi, GM, Ford and BMW. Given their size, we needed to ensure that all aspects of the brand translated from market to market—both literally and figuratively.
Automotive / Logo / Branding / Digital + Print
Johnson Controls spun off their $16 billion Automotive Seating business as an entirely new entity, and needed to signal this moment of independence with a new brand. Adient’s 200+ locations in over 30 countries supply the likes of Audi, GM, Ford and BMW. Given their size, we needed to ensure that all aspects of the brand translated from market to market—both literally and figuratively.